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Good Girls Get Rich Podcast

Mar 16, 2020

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Nikki Rausch on how to connect with potential clients in the sales process.

Nikki Rausch, CEO of Sales Maven, is a sales guru who has a passion for selling. She has the unique ability to transform the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a process replicable by anyone whose livelihood relies on selling a product, a service, or themselves. In this episode, she shares with us about the art of selling.


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About the Episode:

Do you struggle with making a sales pitch and closing the sale? While you’re not alone, it doesn’t have to be this way.

In this episode, I had the opportunity to interview Nikki Rausch, CEO of Sales Maven. She shares with us how to use her sales process, The Selling Staircase, to make your selling efforts effective.

Your Unique Personality 

An important part of the sales process is being yourself. When selling, you can’t be an emotionless robot employing generalized selling tactics on potential clients.

You have to let your true self shine in order to make a connection with the person you’re talking with. Otherwise, they’ll see through your falsehood and lose interest in what you have to share.

Dog Calling vs. Cat Calling

A brilliant example Nikki uses when discussing how to make a sales pitch is the difference in how you call a dog versus a cat.

When calling a dog, you probably become really excited and start calling the dog in a high-pitched voice. And guess what… the dog comes! This, however, doesn’t interest the cat. With the cat, you have to work on intriguing the cat if you want the cat to come to you.

Sales is similar. If you share everything about who you are and what you do with a potential client all at once without drawing them into the conversation, the potential client will lose interest. Why? Because the client is like a cat, but you’re talking to them like you would talk to a dog.

Instead, slip into the conversation something they’ll ask questions about. By them asking questions, you’ve been granted permission to share more about you and your business while making the conversation become a two-way conversation, not just a one-way.

A Gift for You

Nikki is here to support you in your sales journey. By using her 5-step sales process called The Selling Staircase, you’ll learn the right way to close the sale effectively. As a gift, she’s offering her book, Closing the Sale, for free to Good Girls Get Rich listeners! Download your free copy here:

Being a sales guru isn’t impossible. It just takes using the right tactics that will connect with the right clients.


Episode Spotlights:

  • Where to find everything for this week’s episode: karen
  • Introducing this episode’s guest, Nikki Rausch (5:14)
  • Nikki’s story (7:03)
  • Make sales using your personality (11:00)
  • Nikki’s selling process called The Selling Staircase (12:12)
  • Why curiosity is important in the sales process (15:36)
  • Dog calling vs. cat calling in the sales process (16:30)
  • Buying signals (20:06)
  • How to make a proposal correctly (24:25)
  • Making the close statement (25:40)
  • How to find out more about Nikki (33:51)


Resources Mentioned In This Episode:


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