May 7, 2018
This week, Good Girls Get Rich features, guest, Dana Lee. Dana is a fitness guru and the founder of RealFit.TV – an online membership website for fitness.
#GoodGirlsGetRich
We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
Before we dive in…
If you are unsure if you have what it takes to be a business owner, this episode is for YOU.
Episode Spotlights:
- Dana wants to continue to inspire women to be their own healthcare advocates and to be an emotionally and physically healthier version of themselves
- Dana opened her gym, Evolution, in February 2008
- After working in gyms for years, Dana realized she didn’t like the way things were run that’s why she opened evolution (10:30)
- In 2008, most gyms were franchises, making Dana ahead of the curve, which made it difficult to market her gym (11:10)
- What sparked Karen’s interest in working out with Dana and working out in general, was that Dana’s confidence in her ability to help people was so apparent (13:10)
- Karen wants everyone to understand that there are “no’s” on your journey, but you have to get passed them.
- Being an entrepreneur gives you the chance to continuously change and pivot to move forward (15:35)
- You are the creator of your entrepreneurial journey – it took Dana 3.5 years to build, develop and open Evolution (16:50)
- Then the recession happened, making sales tank and Dana thought “maybe it is time to go to them”
- Dana’s accountability partner gave her the nudge to film her first videos (21:00)
- Dana then closed her brick and mortar gym and went 100% online (22:00)
- Dana found her purpose in life and she has had to continuously figure out how to sustain her purpose (23:45)
- In the beginning, Dana ran her entire YouTube channel on a flip cam (25:45)
- Dana has used determination and confidence to move forward in her business (28:20)
- Karen was taking online marketing classes (in addition to working full-time) and helped Dana market her online classes (30:50)
- InfusionSoft has been helpful in the communication part of Dana’s business, but she uses Kajabi for her membership site (34:00)
- Real Results (workout & mindset) is Dana’s full membership (35:05)
- Dana started with the big shebang, perfected it and then created separate courses (37:20)
- A lot of Dana’s pivoting was based on her intuition
- Dana struggled with eating and body image, even though she is a fitness professional (40:50)
- Once Dana improved her relationship with food, she created a mindset course to help women feel the way she feels with food (44:40)
- As a service professional, you only need to be a couple of steps ahead of your ideal client (46:05)
- A goal to lose 20 pounds is not a vision – where do you see yourself, what do you see yourself doing? – that’s a vision (52:20)
- When you love yourself all is right (56:50)
- If you’re listening to this podcast, you’re ready to take the next step in your business (59:50)
Resources Mentioned In This Episode:
LinkedUp Revolution – 21 simple tips and tricks to
revolutionize your LinkedIn profile
LinkedIn for Right-Brained Business Owners
Karen’s Upcoming Events – “I would love to see you
in person!”
Dana’s YouTube Channel
RealFit.TV – explore Dana’s programs and
memberships
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