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Good Girls Get Rich Podcast

May 7, 2018

This week, Good Girls Get Rich features, guest, Dana Lee. Dana is a fitness guru and the founder of RealFit.TV – an online membership website for fitness.


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Before we dive in…

If you are unsure if you have what it takes to be a business owner, this episode is for YOU.

Episode Spotlights:

  • Dana wants to continue to inspire women to be their own healthcare advocates and to be an emotionally and physically healthier version of themselves
  • Dana opened her gym, Evolution, in February 2008
  • After working in gyms for years, Dana realized she didn’t like the way things were run that’s why she opened evolution (10:30)
  • In 2008, most gyms were franchises, making Dana ahead of the curve, which made it difficult to market her gym (11:10)
  • What sparked Karen’s interest in working out with Dana and working out in general, was that Dana’s confidence in her ability to help people was so apparent (13:10)
  • Karen wants everyone to understand that there are “no’s” on your journey, but you have to get passed them.
  • Being an entrepreneur gives you the chance to continuously change and pivot to move forward (15:35)
  • You are the creator of your entrepreneurial journey – it took Dana 3.5 years to build, develop and open Evolution (16:50)
  • Then the recession happened, making sales tank and Dana thought “maybe it is time to go to them”
  • Dana’s accountability partner gave her the nudge to film her first videos (21:00)
  • Dana then closed her brick and mortar gym and went 100% online (22:00)
  • Dana found her purpose in life and she has had to continuously figure out how to sustain her purpose (23:45)
  • In the beginning, Dana ran her entire YouTube channel on a flip cam (25:45)
  • Dana has used determination and confidence to move forward in her business (28:20)
  • Karen was taking online marketing classes (in addition to working full-time) and helped Dana market her online classes (30:50)
  • InfusionSoft has been helpful in the communication part of Dana’s business, but she uses Kajabi for her membership site (34:00)
  • Real Results (workout & mindset) is Dana’s full membership (35:05)
  • Dana started  with the big shebang, perfected it and then created separate courses (37:20)
  • A lot of Dana’s pivoting was based on her intuition
  • Dana struggled with eating and body image, even though she is a fitness professional (40:50)
  • Once Dana improved her relationship with food, she created a mindset course to help women feel the way she feels with food (44:40)
  • As a service professional, you only need to be a couple of steps ahead of your ideal client (46:05)
  • A goal to lose 20 pounds is not a vision – where do you see yourself, what do you see yourself doing? – that’s a vision (52:20)
  • When you love yourself all is right (56:50)
  • If you’re listening to this podcast, you’re ready to take the next step in your business (59:50)

Resources Mentioned In This Episode:

LinkedUp Revolution – 21 simple tips and tricks to revolutionize your LinkedIn profile
LinkedIn for Right-Brained Business Owners
Karen’s Upcoming Events – “I would love to see you in person!”
Dana’s YouTube Channel
RealFit.TV – explore Dana’s programs and memberships

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