Oct 25, 2018
This week, Good Girls Get Rich we’re talking all things Digital Marketing for Real Estate Agents. If you’re a Realtor, and you’re ready to start marketing with some simple, EFFECTIVE cutting edge techniques, this one’s for you!!
#GoodGirlsGetRich
We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
Episode Spotlights:
- In this episode we’re going to talk about six ways to create a marketing plan to get at least 20 more listing every year (1:15)
- You’re going to get action steps with each techniques to get results quickly (2:00)
- Are you marketing on shopping carts? It must work, you’re still doing it, but where are you doing YOUR shopping these days? (3:45)
- Where are your clients eyes? On their phones! (4:09)
- You MUST have a Facebook business page if you want to be taken seriously as a Realtor (4:51)
- Your page must be ROBUST. Check out Episode 52. You need to be having conversations on your page, don’t just post your listings. (6:06)
- Your business is focused on your community. Incorporate the community into everything you do. (6:45)
- Don’t be afraid to boost posts! Don’t throw money out the window, do it strategically. (10:04)
- Hashtags – are you using hastags on Facebook, LinkedIn, Instagram and Twitter? (11:00)
- Listen to how Karen’s client landed TWO million dollar listings just by being able to TALK about hashtags (12:15)
- A Hashtag is a search term, go search who’s using the hastag with your town name that you serve and start jumping in to those conversations, get visible. (13:45)
- Go down the rabbit hole a bit and do some hashtag research (14:21)
- Once you do this research you have it for your marketing for your properties. (15:00)
- Live Video. If you have a smartphone, you have a marketing tool in your hands. (15:45)
- Incorporate it into your marketing for your properties. (16:00)
- Put your buyer into the picture (16:25)
- Do live video for community events – tag the pages for the community organizations you’re featuring. This is how things go viral. (17:47)
- Hear Karen’s story about how a diner did this exact technique with massive success. (19:12)
- What cool things are happening in your community that your audience wants to know about? Do some behind the scenes lives! (20:50)
- Putting our PR caps on now – are you familiar with HARO? (24:44)
- Karen’s Realtor clients are being featured in MAJOR media outlets from simple HARO strategies (25:15)
- How about your local journalists? Are you developing relationships with them? (26:14)
- Hear about Karen’s client Aaron who was featured on NBCNews.com after a few simple LinkedIn strategies. (27:38
- You had to know LinkedIn was coming, right? It’s what makes you stand out from your insane competition. (28:30)
- LinkedIn is your opportunity to tell the world what you want them to know about you, but you have to do the work up front. (29:14)
- What are people searching for on LinkedIn that you want to come up in the search results? :Learn where to use those keywords. (29:40)
- Real Estate Agents are notoriously terrible about having a list building strategy. Your database is your GOLD. (31:04)
- Do you have a designated lead magnet? You MUST. (31:20)
- Make it simple and easy to get a YES to get them into your database. (32:05)
- Simple things like how to make your house smell great for your open house. (32:40)
- THEN – email them weekly. Learn a simple process. (33:05)
- If you implement one or two of these things and start implementing you’ll see HUGE results. (33:20)
- Karen shares some fun ways to get relevant content to put in your weekly emails. (34:32)
- Make your emails simple and on one main topic, then do a PS with properties. (35:19)
- Learn how to build your database with your Facebook Lives (36:00)
- Put a simple process in place to make it easy, and maybe even outsource. (36:40)
- Nothing is more important in digital marketing than your email database. (37:05)
- You need a strategy. Is your brain exploding now with ideas? (38:36)
- Imagine if these simple strategies can bring in an additional 20 listings into your business every year. This is not theory, these are proved strategies. (39:50)
- Now what? You just got a ton of information, take baby steps. Grab Karen’s free gift for Realtors below.
Resources Mentioned In This Episode:
Rachel Miller on Good Girls Get Rich
Matthews Diner Facebook video Check out the comments and number of views!
Karen’s client Aaron on NBCNews.com
Connect with Karen on LinkedIn, ask for a quick profile review!
Want your house to smell great?