Apr 3, 2018
In this episode, Karen talks about creating your
client avatar and its importance.
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of last week’s Episode 23 with Jennifer Johnson
- Karen’s story that inspired her to start
Good Girls Get
to be very intentional about who the clients are that you want to
- Importance of identifying your products and
- Research who is finding value in your offerings
clearer you are in envisioning who your real client is, the easier
it is going to be to create your marketing plan.
to your current clients to learn more about their – this will make
it easier to create your client avatar
importance of having a strong client avatar and how it helps you
narrow down who your marketing to
can create different client avatars for each side of your
will get more leads by niching down
you sell to everybody, you are selling to nobody
- Getting clear on your marketing and message,
your products, services and messages.
a solid understanding of the types of people you want to work with
and don’t want to work with.
- Narrow it down. Find out what magazines they
are reading, where are they taking their vacation? What are they
doing? Those are the kinds of things that help you narrow
you find your niche, your marketing will be a breeze.
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