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Good Girls Get Rich Podcast

May 8, 2023

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen talks about the power of centers of influence.

What is a center of influence? Read on to learn more.


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About the Episode:

A lot of the time, we think of famous influencers as the people who will have the most power. Sometimes, however, the most impact can come from the smaller, niche audiences.

For your business, it’s important to have magnetic marketing strategy where people come to you versus you always going to them. This begins with finding the people with the right centers of influence. A center of influence is any group a person has influence over. Instead of seeking out big influencers who have big centers of influence, seek out smaller influencers. They often have a greater connection with their audience.

When seeking out centers of influence, remember that it’s not about how many centers you have. It’s all about going deep into the centers of influence you’re a part of. Go deep, not wide.

Ready to connect with influencers? Learn how here!


Episode Spotlights:

  • Where to find everything for this week’s episode:
  • Introducing this episode’s topic [0:23]
  • A magnetic marketing strategy [4:03]
  • Centers of influence [4:46]
  • How to find centers of influence [8:44]
  • Go deep, not wide [11:40]
  • Episode recap [13:56]


Magical Quotes from the Episode:

“The niche audiences actually do better for my brand and my marketing than having the biggest influencers on.”


Resources Mentioned In This Episode:


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