May 8, 2023
What is a center of influence? Read on to learn more.
A lot of the time, we think of famous influencers as the people who will have the most power. Sometimes, however, the most impact can come from the smaller, niche audiences.
For your business, it’s important to have magnetic marketing strategy where people come to you versus you always going to them. This begins with finding the people with the right centers of influence. A center of influence is any group a person has influence over. Instead of seeking out big influencers who have big centers of influence, seek out smaller influencers. They often have a greater connection with their audience.
When seeking out centers of influence, remember that it’s not about how many centers you have. It’s all about going deep into the centers of influence you’re a part of. Go deep, not wide.
Ready to connect with influencers? Learn how here!
Magical Quotes from the Episode:
“The niche audiences actually do better for my brand and my marketing than having the biggest influencers on.”
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