Nov 28, 2022
This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses building credibility through PR.
Want to build credibility but don’t know where to start? This episode’s for you!
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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
About the Episode:
I have been looking at the incredible women we have in our program, and one thing that stood out in all of them is they are all transitioning in one way or another. We have some with six-figure businesses, and they are transitioning to seven-figures. We have had different strategies to help them get there. One of the strategies we have been using is PR and publicity. Today I share how to transition to the next level with PR and publicity.
Publicity comes in two ways; paid and earned media. Whenever some of us hear of paid media, negativity crops in immediately. Come on; paid media is not a bad thing! It is an amazing way of building credibility. A high percentage of successful people use this approach in their businesses. The opportunities from this form of media are enough to help you transition to the next level. Paid media comes in many shapes and forms. Some people pay to feature in magazines, tv shows, podcasts etc. While others choose to become sponsors for events or magazines.
When we talk about earned media, it is all about credibility. I recognized years ago that credibility is the fastest way to build a lucrative business. Unfortunately, most people want to sit and wait for credibility to find them, but you must work for it. Unlike paid media, with earned media, you do not pay for it.
Earned media is an alternative to paid media. If you do not have it on your marketing plan, you need to add it as soon as possible. This type of media entails showing up as an expert, an influencer, and somebody whose opinions can be respected. I challenge you to connect with podcasters and journalists for a few hours weekly. By the end, you will have booked some interviews, which means your credibility will go up since you will rank on Google if the hosts do a good job. The more pages you have on Google, the better it is for you. When people want to hire you, the first thing they do is drop your name on Google and look at your credibility. If you are ranking, they will not hesitate to hire you.
Listen to this episode to learn more.
Episode Spotlights:
- Where to find everything for this week’s episode: http://karenyankovich.com/214
- The difference between paid media and earned media [06:59]
- How to get your name on paid media [08:42]
- How earned media works [09:20]
- Ranking on Google [11:44]
- What PR and publicity can do for you as you transition to the next level [18:40]
Magical Quotes from the Episode:
“Paying for media is not always a bad thing. You don’t need to tell people if you paid for it.”
“Earned media doesn't mean sit back and wait till you earn it. It means go out and look for it.”
Resources Mentioned In This Episode:
- Episode 212
- Episode 211
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