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Good Girls Get Rich Podcast

Aug 31, 2020

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how to improve your search results.

People are searching for you, even if you don’t realize it. It’s important that you take control of the content that shows up when someone Googles your name.


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About the Episode:

It’s no secret that we Google everything. We Google businesses, restaurant and product reviews, celebrities… the list goes on. If everyone does their research before making a purchase, wouldn’t you expect people to Google your name before doing business with you?

Whether you know it or not, people are Googling you. When they search for you, you don’t want your high school prom photos to pop up. You want only what’s going to help you and your business to pop up. And guess what… it’s possible to control what shows up! You need to drown out the less important information by putting more pertinent information out there.

How to Improve Your Search Results

  1. Build Your LinkedIn Profile. The most effective way to improve what shows up when people Google your name is to… you guessed it… build a great LinkedIn profile. On LinkedIn, you can control exactly what you want others to know about you. The stronger your profile, the better your search results will be.
  2. Gain More Publicity (#1). You read that right… gain more publicity. You might be thinking, “Of course I want to gain more publicity, but how do I do that?” Glad you asked! For starters, check out On HARO, you have the ability to show up as the expert and write articles that pertain to your industry.
  3. Gain More Publicity (#2). What magazines and articles do your audience read? Find the articles that pertain to your industry, see who wrote them, and connect with those authors on LinkedIn. Then share, share, and share their content until you have the opportunity to write for them or be featured in one of their articles.
  4. Podcasting and Blogging. The more you podcast and blog, the more content you’ll have out there. And the more content you have out there, the better the results that show up on Google will be. But don’t stop at writing and podcasting your own content. Connect with other podcasters and bloggers and try to gain visibility on their shows and articles. (Hint: connect with these people the same way you connect with reporters in #3 by connecting with them on LinkedIn.)

Improving your search results may seem like a daunting task, but if you follow these simple steps, your Google results will improve in no time.


Episode Spotlights:

  • Where to find everything for this week’s episode:
  • Introducing this episode’s topic (2:16)
  • Take control of your LinkedIn network (6:00)
  • Gain more publicity (7:44)
  • Connect through podcasting and blogging (13:11)
  • Episode recap (15:35)


Resources Mentioned In This Episode:


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