Aug 31, 2020
This week’s episode of Good Girls Get Rich is
brought to you by Uplevel
Media CEO and LinkedIn
Yankovich. In this episode, Karen
shares how to improve your search results.
People are searching for you, even if you don’t
realize it. It’s important that you take control of the content
that shows up when someone Googles your name.
We want to hear your thoughts on this episode! Leave
us a message on Speakpipe
or email us at email@example.com.
It’s no secret that we Google everything. We Google businesses,
restaurant and product reviews, celebrities… the list goes on. If
everyone does their research before making a purchase, wouldn’t you
expect people to Google your name before doing business with
Whether you know it or not, people are Googling you. When they
search for you, you don’t want your high school prom photos to pop
up. You want only what’s going to help you and your business to pop
up. And guess what… it’s possible to control what shows up! You
need to drown out the less important information by putting more
pertinent information out there.
How to Improve Your Search Results
- Build Your LinkedIn Profile. The most
effective way to improve what shows up when people Google your name
is to… you guessed it… build a great LinkedIn profile. On LinkedIn,
you can control exactly what you want others to know about you. The
stronger your profile, the better your search results will be.
- Gain More Publicity (#1). You read that right…
gain more publicity. You might be thinking, “Of course I want to
gain more publicity, but how do I do that?” Glad you asked! For
starters, check out helpareporter.com. On HARO,
you have the ability to show up as the expert and write articles
that pertain to your industry.
- Gain More Publicity (#2). What magazines and
articles do your audience read? Find the articles that pertain to
your industry, see who wrote them, and connect with those authors
on LinkedIn. Then share, share, and share their content until you
have the opportunity to write for them or be featured in one of
- Podcasting and Blogging. The more you podcast
and blog, the more content you’ll have out there. And the more
content you have out there, the better the results that show up on
Google will be. But don’t stop at writing and podcasting your own
content. Connect with other podcasters and bloggers and try to gain
visibility on their shows and articles. (Hint: connect with these
people the same way you connect with reporters in #3 by connecting
with them on LinkedIn.)
Improving your search results may seem like a daunting task, but
if you follow these simple steps, your Google results will improve
in no time.
- Where to find everything for this week’s episode: karenyankovich.com/133
- Introducing this episode’s topic (2:16)
- Take control of your LinkedIn network
- Gain more publicity (7:44)
- Connect through podcasting and blogging
- Episode recap (15:35)
In This Episode:
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