Aug 10, 2020
This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Sarah Michelle Brown and Karen discuss why video is so important for your business and how you can get comfortable on camera.
Sarah Michelle Brown is a video coach, filmmaker, and actor who empowers big-dreaming entrepreneurs to stop hiding from their cameras and start feeling confident making videos so they can create more visibility, more income, and have a bigger impact with their work.
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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
About the Episode:
It’s the year of the video – we heard that in 2018, in 2019, and now in 2020. That means video isn’t going anywhere, and it’s a critical tool for your business. And while you need a professional sales videos, there’s something special about the turn-on-your-camera-and-just-start-filming videos.
The Benefits of Video
Posting these videos on social media, whether they be live or pre-recorded, allows your audience to feel more connected with you in the moment. It closes the gap between student and teachers and allows your audience to feel more like peers.
Overcoming Hesitancy
Even if you’re ready to start using videos to promote yourself on LinkedIn, you might be hesitant. Being in front of a camera tends to make people self-conscience. Sometimes they feel like they can’t handle it and don’t have the talent. Hear this… talent is a myth.
Sarah Michelle Brown teaches that you have to practice to get better. Who cares if your first videos aren’t good! You’ll get better as you go. Just show up as yourself.
It might feel awkward at first, but once you get used to being on video, you’ll see the benefits. Posting your videos on social media like LinkedIn will help your audience to feel less alone and make meaning connections.
Listen to this episode to learn more about making your first video, myths about being on camera, and the benefits video will bring your business.
Episode Spotlights:
- Where to find everything for this week’s episode: karenyankovich.com/130
- Introducing this episode’s guest, Sarah Michelle Brown (2:47)
- What and when to video (8:00)
- Maintain who you are (10:47)
- One of the biggest mistake entrepreneurs make with their videos (11:41)
- No-pressure videos (13:55)
- Myths about being on camera (16:50)
- Show up as yourself (21:15)
- Talent is a myth (22:20)
- Tip for making videos during these challenging times (30:10)
- Sarah’s visibility challenge (35:55)
Resources Mentioned In This Episode:
- Where you can find Sarah Michelle Brown
- Join the Free LinkedIn Workshop
- Sign up for the She’s LinkedUp Masterclass
- Join my free Facebook Group if you have any questions about today’s episode
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