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Good Girls Get Rich Podcast

Aug 4, 2020

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how to market to potential partners on LinkedIn.

Ever wished you can get in front of more audiences? I bet. Not sure how to make it happen? Karen shares how you can utilize LinkedIn to build joint ventures. 


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About the Episode:

Making pitch after pitch after pitch on LinkedIn can be profitable if done correctly, but it’s tiring. What if there were a way that you can get in front of much larger audiences without having to constantly make pitches? There is, and it’s possible through joint ventures.

How to Utilize Joint Ventures on LinkedIn

Partnering with others on LinkedIn who serve similar audiences as you is a great, effective way to quickly get in front of larger audiences. Knowing where to start when searching for partners can be challenging. Here are three ways to get started building those relationships:

  1. Start by digging into your existing network. Chances are that you’re already connected with people on LinkedIn who serve similar audiences as yours. Find them, reach out to them, and tell them that you’d like to collaborate with them on how you can serve each other’s audiences.
  2. Connect strategically with possible referral partners. For example, let’s say you’re part of a virtual summit. Reach out to some of the other speakers, mention that you were both part of the summit, and bam – instant connection.
  3. Think about other networks. Let’s say you’re part of a Facebook group and you really love what they’re doing. Find who the admin of the group are, search for them on LinkedIn, tell them you love their work and that you think there could be a great partner relationship.

Building joint venture relationships instantly places you in front of more audiences. Listen to this episode and learn more about how you can build collaborative relationships.


Episode Spotlights:

  • Where to find everything for this week’s episode:
  • Introducing this episode’s topic (2:14)
  • Partner marketing (3:57)
  • Dig into your existing network (7:26)
  • Connect strategically with possible referral partners (9:07)
  • Think about other networks (11:05)
  • Episode recap (13:04)


Resources Mentioned In This Episode:


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