Jul 27, 2020
This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Christine Gritmon and Karen discuss how small businesses need to get creative with online marketing during the COVID-19 pandemic.
Christine Gritmon, the owner of Christine Gritmon, Inc., teaches growth-minded small business owners how to tell their brand story online in efficient, effective ways that value their time and money.
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About the Episode:
The COVID-19 pandemic has hit many small businesses hard. While unable to sell their products and services, many businesses stopped marketing altogether. But as Christine says, “If it’s time to eat, it’s time to market.”
Knowing how to utilize online marketing, especially during a pandemic, can be challenging. That’s why creativity is necessary.
The beauty in online marketing is that it allows you to reach a wider audience than traditional marketing allows. It also allows you to stay in front of others, even when they can’t visit your business in person. And when they are finally able to visit in person again, they’ll remember you over your competition because you didn’t let them forget you.
One thing to keep in mind while marketing online is you need to leverage the human connection. People don’t want to be sold to. So instead of asking them to buy from you, tell them more about what you’re selling. Provide value, show them behind the scenes, and make a human connection.
Listen to this episode to hear how other businesses have gotten creative during the pandemic.
Episode Spotlights:
- Where to find everything for this week’s episode: karenyankovich.com/128
- Introducing this episode’s guest, Christine Gritmon (2:12)
- Christine’s story (4:21)
- Where marketers go wrong on social media (10:35)
- Why small businesses need social media (13:03)
- The impact of COVID-19 and digital marketing (16:14)
- How others are getting creative with online marketing (23:26)
- The silver lining in the pandemic (30:07)
- Dig into untapped opportunities (31:09)
- The importance of the word “virtual” (33:51)
- How to learn more about Christine (37:59)
Resources Mentioned In This Episode:
- Where you can find Christine Gritmon
- Join the Free LinkedIn Workshop
- Sign up for the She’s LinkedUp Masterclass
- Join my free Facebook Group if you have any questions about today’s episode
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