May 18, 2020
Virtual networking has never been more important. To grow and cultivate your network, start by taking a look at your first-, second-, and third-degree connections on LinkedIn.
Have you ever heard the phrase “It’s not what you know, it’s who you know”? I’m sure you have. And there’s a lot of truth to that saying. As we’re all navigating this unprecedented time in our lives, virtual networking has become more important than ever.
In-person networking still has its value, but while we’re under shelter-in-place orders, now is the time to take full advantage of virtual networking opportunities. And that starts by growing and cultivating your connections.
LinkedIn’s First-, Second-, and Third-Degree Connections
As you’ve most likely noticed, LinkedIn has three different degrees of connections. Ever wondered what the degrees mean? A first-degree connection is someone you’re directly connected with on LinkedIn. A second-degree connection is someone you’re not connected with, but you have mutual connections. Lastly, third-degree connections are the connections of your second-degree connections.
Cultivating Your Connections
The first place to start when virtual networking is to look at who you know – your first-degree connections! Find the people you’re connected with that you meant to follow up with but never did. Then start a warm, heart-felt conversation with them. Remember, this isn’t a sales pitch!
Growing Your Network
The next step in growing your network is to take a look at your second-degree connections. How do you know these people? Maybe you’re part of the same in-person network. Maybe you know them from high school or college. Perhaps you’re even both members of the same business group on Facebook.
Find the people you can relate with and start connecting with them. Keep in mind, you don’t want to connect with just anyone and everyone. Make your connections targeted.
I want to see you succeed. As we’re all weathering this COVID-19 pandemic together, virtual networking is the tool that will help you grow your business in stressful times.
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