May 4, 2020
This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how to use your birthday as a way to build meaningful relationships.
Relationship-based marketing is more valuable than sales-based marketing, and your birthday provides you a valuable opportunity to grow relationships.
Many people on LinkedIn don’t understand why they should add their birthday to their profile. After all, LinkedIn is for business, right? But don’t forget, you should be focusing on relationship-based marketing, not sales-based. And birthdays are the perfect opportunities to build relationships.
LinkedIn and Your Birthday
If you include your birthday on your LinkedIn profile, LinkedIn will notify your connections when it’s your birthday. And that’s cool! It’s nice to receive birthday wishes. But the real value is in the opportunities to build meaningful relationships.
The Fortune is in the Follow-Up
How do you build meaningful relationships on your birthday? The fortune in the follow-up. Because LinkedIn birthday messages are all private, start a personal conversation with the people who wished you a happy birthday.
Don’t just say, “Thanks,” or send a thumbs up and end the conversation. Have a meaningful conversation like, “Hey, remember when we…” or “I heard you’ve been doing…” or even “It’s been a while since we’ve met up.” As they reply back, don’t let the conversation end. Keep genuinely communicating until you’re able to get on the phone with them.
Keep in mind, however, that you don’t want to have these intentional conversations with just anybody. Take your time to look over their profiles. Are they someone you’d want to do business with? Would you be able to mutually help each other? If so, go for it! If not, just be grateful and thank them for their birthday wishes. You don’t want to burn yourself out building relationships that won’t go anywhere.
Keep this in mind, and as your next birthday comes around, try using this birthday technique. You’ll be amazed at the business that’ll roll in.
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