Mar 23, 2020
We’re experiencing an unprecedented time as the Coronavirus (COVID-19) stops the world in its tracks. It’s important that you know how to pivot your business during this season.
This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses how you can pivot your business amid the pandemic.
We’re living in an unprecedented time in our modern world as the Coronavirus stops the world in its tracks. During this season of life, it’s important you pivot your business, even if it’s not forever. What are some of the changes you should make? Glad you asked!
As your visibility grows, your responsibility grows. The more people that work with you, follow your program, listen to your podcast, read your blog, or follow you on social media, the greater responsibility you have to guide them through this time. You might not know it, but a lot of people who work with you or follow you look up to you… you might not even know them!
Instead of being flippant about the events around us, model what should be done for the greater good. Wash your hands, stay home as much as possible, and stay safe. Even if you’re not in the high-risk category if you catch the COVID-19 virus, there are others who are. You don’t want to be responsible for spreading the virus to them.
Check Your LinkedIn Profile
During this time as more people are working from home, you gain more networking opportunities. Instead of walking around the office during a break, people instead might be networking online.
Is your LinkedIn profile an accurate representation of who you are? Does it express to others how you’re here to support them? As you shift your focus on how your business can be there for others amid mass quarantine, so should your LinkedIn profile.
Remember, your profile doesn’t have to stay changed forever. Once the world returns to normal, so can your profile.
Focus on Supporting Your Current Tribe
Growing your network and client base is important and invaluable, but it’s easy to forget about the network and clients you already have. Instead of putting most of your focus on making new connections, find new ways to support your current network connections and clients. Often, they can be our biggest assets.
Learning to adapt to the COVID-19 pandemic can be difficult, but we’ll make it through this unprecedented time together.
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