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Good Girls Get Rich Podcast

May 27, 2019

Learn how to use social media for local businesses in this week’s podcast!


This week’s episode of Good Girls Get Rich interview Deborah Smith, founder of, an online publication covering the food and restaurant scene in New Jersey since 2007. Karen and Deborah discuss the importance of leveraging the community for your local business, as well as ways she helps small businesses grow their local brand through social media and content creation.


We are joined by Deborah Smith is the founder of, an online publication covering the food and restaurant scene in New Jersey since 2007. Her marketing agency, Foxtrot Media LLC., specializes in social media management, Facebook and Instagram ad campaigns, photo and video creation, review generation, and more for restaurants and other businesses. Through, Deborah leverages the highly engaged foodie community she has cultivated for over a decade on social media to help restaurants grow their business. She is also the author of The Jersey Shore Cookbook, a collection of 50 recipes from 50 beloved shore restaurants.




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Episode Spotlights:

  • Meet Deborah Smith, founder of (4:43)
  • What led Deborah to create her famous, Jersey Shore Cookbook (7:23)
  • What led to Deborah creating her own business and blog, (9:20)
  • How local businesses can incorporate social media tools (16:22)
  • How Deborah works with clients to produce and use content that benefits then (23:22)
  • Should you take a personal brand approach to the clients you work with? (25:25)
  • How to incorporate clients customers into the content mix (27:35)
  • What’s next for Jersey Bites (29:47)
  • Find Deborah on social media and visit her agency website (33:04)
  • New Jersey “foodie things to do calendar” (33:33)
  • Best thing to invest in as a local business (34:27)


Resources Mentioned In This Episode:


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