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Good Girls Get Rich by Karen Yankovich

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Celi Arias: Why Foundational Growth Beats Flashy Funnels Every Time

May 5, 2025

Welcome to Episode 308 of the Good Girls Get Rich Podcast and I’m your host, Karen Yankovich.

What if the story you’ve been hiding is actually your superpower?

In this week’s episode of the Good Girls Get Rich podcast, I sit down with the incredible Celi Arias — CEO of Grown Ass Business — and we dive deep into what it really takes to build a business that not only survives… but scales with integrity.

✨ Spoiler alert: It’s NOT about chasing shiny funnels or working 18-hour days.

#GoodGirlsGetRich 

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

 

About This Episode & Highlights:

Celi’s journey is as real as it gets. From managing multiple businesses in Argentina to a moment of true reinvention (yes, sleeping on the floor of her sewing studio kind of reinvention), she cracked the code on what it means to build a strong foundation in business.

Her "Get Ahead in Business" methodology is one part business school, one part rebel truth-teller, and all about making sure you stop spinning your wheels and start thinking like a CEO.

In this episode, we talk about:

  • Why your business feels chaotic (even when you think you're doing it all right)
  • The 5 key growth systems every business must have (hint: you’re probably missing a few)
  • What it really means to wear “all the hats” — and why that’s a myth
  • How to reframe your failed ventures into data-driven wisdom
  • The mindset shift every entrepreneur must make if they want to scale sustainably

Celi doesn’t sugarcoat. She brings receipts. And her story is proof that you don’t need to be anyone other than your brilliant, messy, determined self to rise up.

Key Takeaways:

  • Listen now if you’re...
    Tired of duct-taping your business together with freebies and guesswork
  • Feeling like you're missing something but not sure what
  • Craving a grounded, intelligent approach to building a 7-figure company (without burnout)
  • Ready to stop proving your worth and start owning your CEO seat

Join the conversation: Share this episode and tag me @karenyankovich and Celi @celigrowsbusiness. Let’s show the world what real business wisdom looks like.

Want more support like this? Come hang out with us inside our free community for women building visibility and credibility — LinkedInForWomenCommunity.com (yep, it’ll forward you to our private Facebook group).

 

Magical Quotes from the Episode:

Celi Arias:

  1. “You’re not wearing all the hats — you’re just wearing the one you’re good at and hoping the rest work themselves out.”
  2. “The real job of a business coach is to condense time — because you're either going to run out of money or run out of faith in yourself.”
  3. “Strategy is the easy part. The hard part is not falling into the trap of ‘I must suck’ when something stops working.”

Karen Yankovich:

  1. “If anybody out there had a path to success that was a ladder instead of a rollercoaster, I want to hear from you!”
  2. “All the strategy in the world won’t work if you haven’t done the mindset work. We’re asking people to be someone they’ve never been before.”
  3. “What worked in business two years ago is not working anymore — and that doesn’t mean you’re broken. It means it’s time to shift.”

 

Resources Mentioned In This Episode:

Make sure to check out Celi's website and connect with her on socials:

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