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Good Girls Get Rich Podcast

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  2. 249 – Stand Out on LinkedIn: Building a Magnetic Marketing Approach

249 – Stand Out on LinkedIn: Building a Magnetic Marketing Approach

Aug 21, 2023

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich shares how to stand out on LinkedIn. 

Want to build a magnetic marketing approach? This episode is for you!

#GoodGirlsGetRich 

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

 

About the Episode:

Today, we're diving into some fantastic strategies that will help you create a magnetic marketing approach on LinkedIn. You know, the kind that not only helps you stand out but also draws the right audience and lets you build authentic connections without resorting to any of those spammy tactics. So, let's get right into it.

Optimizing Your LinkedIn Profile for Attraction

Let's start by talking about the heart of your LinkedIn presence: your profile. Trust me, having a profile that resonates and draws people in is an absolute game-changer. Here are some golden nuggets from my insights:

  • Headline Optimization: You've got to make that headline pop. It's not just about your job title, it's about letting people know who you help and the value you bring. A compelling headline is like a magnet for your ideal audience.
  • About Section: Now, this is where you let your personality shine. Talk from the heart, share your journey, and showcase your expertise in the first person. And don't hold back - utilize every character to show your unique value and connect on a real level.
  • First Experience Section: Your current role is your chance to shine. Explain what you do, your responsibilities, and how you make a difference in serving others.

Remember, sprinkling relevant keywords throughout your profile boosts your visibility in searches. By optimizing your profile, you set the stage for a magnetic energy that naturally draws your target audience in.

Expanding Your LinkedIn Presence

Let's take this to the next level with some strategic moves to enhance your LinkedIn presence and engagement:

  • LinkedIn Company Page: Now, you don't want to miss out on this one. Create a solid company page that showcases your business, mission, and, of course, those keywords. Your company page isn't just about boosting credibility; it's a hub for attracting potential clients.
  • Showcase Pages: These are like your business's spotlight. While they're great for specific services, remember that each page requires upkeep. So, choose wisely based on your capacity to manage them effectively.
  • LinkedIn Newsletter: If you're not using LinkedIn's Pulse network, you're missing out. Regularly publishing a LinkedIn newsletter helps establish your authority and sparks greater engagement.

And here's a little extra for you: my "She's Linked Up" program. It's designed to empower women like you with powerful LinkedIn strategies that attract high-ticket opportunities. If you're ready to build meaningful relationships and fill your calendar with qualified leads, this program's got your back.

Craft Your Magnetic LinkedIn Presence

Take my insights to heart, and you'll be well on your way to crafting a magnetic LinkedIn presence. By optimizing your profile, crafting a robust company page, and consistently sharing valuable content, you'll transform your LinkedIn engagement into something truly extraordinary. Build connections that matter, attract valuable opportunities, and do it all in a way that aligns with your unique strengths and preferences.

Conclusion: Magnetize Your LinkedIn Strategy

From LinkedIn newbies to those looking to revamp their approach, these strategies are here to help you build a magnetic LinkedIn presence. With my guidance, you can forge genuine connections, boost your visibility, and grow a thriving professional network that opens doors to exciting opportunities. So, it's time to embrace these tactics and watch your LinkedIn journey take off.

 

Episode Spotlights:

 

Magical Quotes from the Episode:

  1. "Your LinkedIn profile is not just a resume; it's a platform to showcase who you're becoming and position yourself for the opportunities you want. Speak authentically from the heart and be forward-facing in your profile." #LinkedInStrategy
  2. "Create a magnetic energy around your LinkedIn presence by optimizing your profile, crafting a powerful company page, and consistently publishing engaging content. It's about attracting, not pushing."
  3. "Keywords are the key to making your profile magnetic. Think about what people are searching for on LinkedIn and use those keywords authentically throughout your profile, from your headline to your skills."
  4. "A LinkedIn company page is your opportunity to showcase your business's value and establish credibility. Elevate your status by linking your experience section to your company page and enrich it with keywords."
  5. "Craft a LinkedIn newsletter to publish valuable content consistently. LinkedIn is a powerful content hub, and having a newsletter allows you to expand your reach and make your presence magnetic to your target audience."

 

Resources Mentioned In This Episode:

 

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