Jan 9, 2023
Credibility is one of the best things a brand can have. How do you build credibility? Here’s how.
How credible are you? This is one question that sends chills down many people's spines.
Let's be honest for a moment, do you like it when people question your credibility?
Credibility is one of the best things a brand can have. A credible brand wins the day all the time. Many of us still need to learn how to go about building our credibility. In this episode, I share three easy tips to help you build credibility and help your brand stand out from your competition.
Build your LinkedIn Profile: If you are not on LinkedIn, you miss many things. Your competitors have the time of their lives with clients you could be serving. One of the best things you should do for your brand after listening to this episode is to create a LinkedIn profile that is irresistible to your target audience. Make it about them.
Media: I cannot insist enough on how much media boosts your credibility. You can make use of paid or earned media. Have a budget for paid media and a monthly plan to appear on earned media like podcasts, magazine interviews, etc. Check out this episode with Rhonda Swan for more information.
Testimonials and Recommendations: To boost your credibility a notch higher, you need to become a collector of testimonials. When someone says something nice about what you do, use it as a testimonial (with their permission). Be bold and ask people for testimonials. Also, ensure you have them on your LinkedIn and your website. LinkedIn carries more weight.
Would you like to hear more? Listen to this episode.
Magical Quotes from the Episode:
"We live in a world of everything's Googleable. The person with the best brand wins, period."
"People are not coming to you; you must go after that media."
"Testimonials and recommendations give you so much power."
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