Dec 19, 2022
This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Mary Henderson and Karen Yankovich discuss why you should build your personal brand.
Mary Henderson is an internationally recognized Personal Branding & Online Business Specialist. She helps Industry Experts systemize, digitalize and commercialize their knowledge, wisdom and skills into a scalable & profitable online business and a brand so they become an authority in their niche or industry.
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About the Episode:
Why do you think Oprah Winfrey is so famous? Is it because she was on TV? No, it is because of her personal brand. Having a personal brand is one of the best things we can own. Unfortunately, many of us have yet to unleash their brands and are sleeping on their goldmines.
In this episode, Mary Henderson joins me on the show. Mary is an internationally recognized Personal Branding & Online Business Specialist. She helps industry leaders digitalize and commercialize their knowledge, wisdom and skills into a scalable & profitable online business and brand. She aims to help them become an authority in their niche or industry.
The truth about building a personal brand is that it is not a walk in the park. Sometimes you’ll fight imposter syndrome, other times, you’ll feel like quitting but don’t think of throwing in the towel. You have something that the world needs and is ready to take up.
Mary shares the wisdom on building a personal brand, creating systems for your brand, and transitioning from employment to entrepreneurship. Listen to this episode.
Episode Spotlights:
- Where to find everything for this week’s episode: https://karenyankovich.com/217
- How we underestimate the power of a personal brand [04:02]
- How can you convert yourself into a brand? [05:17]
- How Mary got to the point of helping people build their brands [06:26]
- Creating a system for a personal brand [12:05]
- Creating a layered lead generation strategy [14:48]
- You need to put yourself out there [17:06]
- What happens when people start taking control of their brands? [18:52]
- Transitioning from corporate to entrepreneurship [19:47]
- You must find your tribe [21:30]
- How mindset holds us back and makes us want to quit [22:23]
- How Mary works with people so that they can maximize their gold mine [26:31]
- What’s next for Mary? [27:16]
Magical Quotes from the Episode:
“We’ve got to do the work because it’s the only way you can penetrate toward your true potential.”
“We need to belong to something because that’s how humans thrive.”
“When you belong to a tribe, you can lean on people and listen to other people’s trials and tribulations.”
“We’re in a sea of noise. We are in a digital, fully digital economy. It’s everybody’s fighting for attention.”
Resources Mentioned In This Episode:
- Where you can find Mary Henderson:
- Sign up for the She’s LinkedUp Masterclass
- Join my free Facebook Group if you have any questions about today’s episode
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