Jul 28, 2026
In 2010, Karen Yankovich sat in traffic on the Lincoln Tunnel Express for two hours a day, just to get to a job 15 miles from home. She built a business to escape that commute - and then, without realizing it, built a second one: posting every day, chasing hooks, chasing numbers before coffee and after midnight.
In this...
Jul 22, 2026
Stop trying to appeal to everyone.
The most magnetic brands aren't built by being liked by everyone—they're built by standing for something.
In this episode, Karen Yankovich shares why your strongest business asset isn't a clever pitch or a polished LinkedIn profile. It's your conviction.
Through the story of a...
Jul 15, 2026
Two women, same expertise, same platform. One chased virality. One watered relationships. Only one built a business.
Karen breaks down why daily posting, chasing algorithms, and “vanity visibility” leave your calendar empty no matter how many likes you rack up — and introduces the 3-2-0 ritual, a small,...
Jul 6, 2026
“I want to be rich. I want to be known. I want to be powerful.”
Did you just flinch? That flinch is the whole episode.
In this solo episode, Karen Yankovich hands you a permission slip instead of a framework. She unpacks the good girl tax — the price women pay for wrapping money, power, and visibility in softer,...