Feb 1, 2021
In our virtual world, it can be hard to stand out from the crowd when marketing your business. Video is a great tool to show up and stand out on LinkedIn.
The pandemic has shifted the way we do things. More and more people are working virtually. They’re also connecting virtually. With more and more virtual content that’s shared, it can be hard to stand out from the crowd. Video is a great way to stand out and connect with your audience on LinkedIn. Here are four ways you can do that!
Dropping a Link
The is the simplest and quickest way. If you already have content living somewhere online (YouTube or Vimeo, for example), you can copy the link, paste it in the LinkedIn post box, and publish it. Just keep in mind… having to click a link might deter some of your audience from watching your video.
Native video is video published directly to LinkedIn, no link required! The beauty of native video is that it will auto-play for your audience. Simply upload a video you’ve previously recorded to LinkedIn and click publish!
LinkedIn Live allows you to, as the name suggests, be live with your audience. Just know that LinkedIn Live is still in the beta stages, but you can apply using the link below.
LinkedIn Stories is relatively new. The cool thing is that you’ll likely have quite a few viewers of your Stories since not too many other people are posting their own Stories.
There are many ways to interact with your connections, video being one of them. The more videos you post, the more engagement you should see!
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