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Good Girls Get Rich Podcast

Aug 24, 2020

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Katrina Sawa and Karen discuss why raising prices is the most important thing a business can do to make more money.

Katrina Sawa is known as The Jumpstart Your Biz Coach because she literally kicks her clients and their businesses into high gear. Katrina is an international best-selling author founded the Int’l Entrepreneur Network to serve tens of thousands of businesses around the world.


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About the Episode:

We’re in the middle of a pandemic, and many people are wondering, “What can I do to make more money?” The answer: raise your prices. That might seem crazy since a lot of people are struggling right now, but trust me… it works!

Let’s say, in order to reach your sales goal for the week, you have to pitch 20 different people. Not all 20 will buy, but of the ones who do, they’ll have helped you meet your sales goal.

Now, if you were to double your prices, fewer people might buy, but you’ll still make the same amount by the end of the week because you made double the money per sale.

If doubling your prices runs away half your client base, it’s okay. You can afford to lose half your clients since that means doing half the work while making the same amount of money.

Raising prices takes guts. It’s not an easy mindset shift. But once you do raise your prices, you’ll reap the benefits.

Listen more about how and why you should raise your prices by listening to Episode 132 with guest Kristina Sawa.


Episode Spotlights:

  • Where to find everything for this week’s episode:
  • Introducing this episode’s guest, Katrina Sawa (1:51)
  • Katrina’s journey (3:58)
  • Katrina’s shift from door-to-door sales (6:40)
  • Who Katrina helps now and how she helps them (8:22)
  • Can you charge high prices? (12:42)
  • Why conversational marketing is important (16:20)
  • Where to start pivoting your business (18:05)
  • How to get Katrina’s help (19:14)
  • How to find out more about Katrina (23:29)


Resources Mentioned In This Episode:


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