Jun 15, 2020
This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Kelly O’Neil shares with Karen why and how we should be marketing to affluent clients.
Kelly O’Neil is a multi-award willing entrepreneur, profit strategist, and brand marketing expert. She’s on a mission to disrupt the status quo and rewrite the rules of entrepreneurship to help entrepreneurs create high-profit and high-freedom businesses on their own terms.
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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
About the Episode:
Have you ever wished you could make more money while working less? I’m sure you have. But it sounds like an unachievable dream, right? I want to let you in on a secret… it’s possible!
Oftentimes in our business journeys, we start off doing business with low-price customers because we tell ourselves we’re not established and experienced enough for affluent clients. And that’s simply not the case!
So why are entrepreneurs scared to market to affluent clients? It’s because they lack confidence. But when you change your mindset, realize how powerful you are, and display confidence, things begin to change.
The Benefit of Marketing to Affluent Clients
What’s the benefit of marketing to affluent clients? Well, remember that dream we talked about? Affluent clients want to get things done quickly, and they have the money and resources to make that happen. That means you’ll get to work less while making more money. It’ll also afford you bigger opportunities.
Ready to reach affluent clients and make your dream come true? Listen to this episode, learn where to find affluent clientele and how to gain them as clients, and achieve your business dreams!
Episode Spotlights:
- Where to find everything for this week’s episode: karenyankovich.com/124
- Introducing this episode’s guest, Kelly O’Neil (2:15)
- Why you should market to affluent clients (4:10)
- Finding bigger opportunities (10:10)
- Kelly’s challenges (14:10)
- Kelly’s mistake (17:19)
- Why the old model of entrepreneurship is dying (20:50)
- The importance of strategy (25:51)
- Kelly’s Six-Steps to the Affluent Customer Lifecycle (28:08)
- The loyalty of affluent clients (34:46)
- How to find out more about Kelly (37:31)
Resources Mentioned In This Episode:
- Where you can find Kelly O’Neil
- Join the Free LinkedIn Workshop
- Sign up for the She’s LinkedUp Masterclass
- Join my free Facebook Group if you have any questions about today’s episode
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