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Good Girls Get Rich Podcast

Apr 15, 2020

 This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Dr. Dawn Graham and discusses networking, the importance of your personal brand, and how these things relate to switching jobs.

 Dr. Dawn Graham is a career switch coach, TEDx speaker, LinkedIn learning instructor, and host of the show “Dr. Dawn on Careers” on SiriusXM. She’s also the author of Switchers: How Smart Professionals Change Careers and Seize Success.


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About the Episode:

Switching jobs is becoming a common habit in our modern world. Oftentimes, it’s a good thing, too! Dr. Dawn Graham teaches how to properly make a job switch. Networking and your personal brand are two important factors in a successful switch.


Years ago as the internet was becoming more popular, networking online was easy and convenient. Fast forward to today, we’re bombarded with information everywhere we look. Online networking is still very useful and effective… if done properly.

To make online networking effective, you need to connect on the human level. To make this happen, if you do great work, you must be genuine with others and let your true self shine. Then comes the follow up. Following up with your connections is necessary to make your online networking efforts effective.

Personal Brand

A brand isn’t just for businesses and products. It’s for you too. Many people are scared to display themselves as their own brand, but if you don’t have a strong personal brand, you might get overlooked.

What exactly is a personal brand? It’s who you are and how you present yourself to others. You might work for corporate, but what is it about you that makes you unique? The attributes that make you stand apart are what make you who you are and what make up your personal brand.

When you’re looking to make a job switch, you want to make sure you’re noticed and taken seriously. This starts by networking effectively and building your personal brand. And once you’re finally ready to make the switch, Dr. Dawn shares with you what you should do to make the switch successful in her book Switchers: How Smart Professionals Change Careers and Seize Success.


Episode Spotlights:

  • Where to find everything for this week’s episode:
  • Introducing this episode’s guest, Dr. Dawn Graham (3:17)
  • The true spirit of networking (5:55)
  • The future is relationship marketing (6:37)
  • Dawn’s journey (8:20)
  • The importance of building your personal brand (10:07)
  • How a personal brand relates to recruiters (13:18)
  • Make your brand relates to your audience (14:01)
  • The difference in your résumé and your LinkedIn profile (17:53)
  • Job-switch killers (20:10)
  • Why Dr. Dawn wrote her book (22:41)
  • What is a job switcher? (24:37)
  • How to find out more about Dawn (31:44)


Resources Mentioned In This Episode:


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