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Good Girls Get Rich Podcast

Jan 20, 2020

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Brian Fanzo on how to use LinkedIn to gain more clients. 

Brian Fanzo, the founder of iSocialFanz, is a full-time professional speaker, by which he uses LinkedIn to land his speaking engagements. He’s an expert at using LinkedIn to achieve his goals and getting people to invest in him.


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Episode Spotlights

  • Where to find everything for this week’s episode:
  • The She’s LinkedUp program doors are open (0:37)
  • Intro and background on Brian Fanzo (1:54)
  • Discussion on Brian being a digital futurist (4:45)
  • The need for different Keynote talks (7:32)
  • Too many social media platform strategies is exhausting (10:39)
  • The value of relationships (14:30)
  • The benefit of LinkedIn over other social media platforms (15:40)
  • Nurture relationships and turn them into customers (17:35)
  • Why you do have time for creating LinkedIn strategies (20:26)
  • Why Brian turned off Twitter, Instagram, and Facebook notifications (22:34)
  • Why Brian creates content specifically for LinkedIn (24:11)
  • The power of connecting people to what they find valuable (25:49)
  • Connect the dots between your mission and the mission of the company with whom you want to work (31:27)
  • Brian’s LinkedIn prospecting approach (37:35)
  • The long-term game of LinkedIn (42:10)
  • How to find out more about Brian (44:45)


Resources Mentioned In This Episode


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  • “I’m on every social network with the goal of helping my clients pick the right one, and more often than not, LinkedIn is the one I recommend.” - Brian Fanzo (4:34)
  • “If someone has a niche, I recommend doubling down and owning it.” - Brian Fanzo (8:53)
  • “Doing some Twitter strategy and Facebook strategy and Instagram strategy – it was exhausting. I just couldn’t keep up with all those things.” - Karen Yankovich (10:52)
  • “I can’t be kinda good at a lot of things. I’d rather be really good at one thing.” - Karen Yankovich (11:28)
  • “The simpler you can make it for people to talk about you, the easier it is for you to grow your business.” - Brian Fanzo (14:24)
  • “Visibility alone doesn’t pay the bills.” - Karen Yankovich (15:28)