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Good Girls Get Rich Podcast

Oct 14, 2019

093 - How to Position Yourself on LinkedIn with Bofta Yimam


Worried about how to position yourself on LinkedIn for ultimate LinkedIn success? Then this episode is perfect for you!


This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Emmy award winning Bofta Yimam on how to position your self on LinkedIn and tips on crafting your signature talk to tell the story of you.


Bofta Yimam is an Emmy® & Murrow Award-Winning Journalist, Washington D.C.-based National News Correspondent, International Speaker and Executive Coach. Bofta is the first Ethiopian-American newscaster to receive an Emmy for her work. For more than a decade, she’s reported live on the morning and evening news for TV affiliates around the country, including CBS and ABC. 


As a coach, Bofta works to help change agents and industry transformers craft and syndicate their compelling signature talk so they can deeply connect with their audience, establish authority, create impact and transformation from the stage and on screen… while reducing the fear and anxiety of sharing their story to a group. Bofta helps her clients achieve a powerful signature talk that they can share “on demand” while replacing their fear of validation with incredible confidence. Watch her in action:


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About the Episode:


Find the blog and show notes for this episode at

Read the transcript of this episode at


Episode Spotlights:


  • Where to find everything for this week’s episode:
  • Introduction and background to Bofta Yisman (3:34)
  • Bofta explains her journey towards the coaching world (5:13)
  • How Bofta helps people craft a signature talk and story (7:40)
  • Why LinkedIn is important for businesses owners and speakers (13:42)
  • How to bring your personal voice and see chemistry with a client from your LinkedIn profile (15:52)
  • The importance of relationships on and offline (20:44)
  • Who your LinkedIn profile is actually about (22:07)
  • Incorporating a LinkedIn strategy to land more speaking engagements (27:50)
  • Where to learn more and work with Bofta (35:07)
  • Bofta’s Emmy award (37:23)
  • Episode recap (39:10)


Resources Mentioned In This Episode:


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