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Good Girls Get Rich Podcast

Sep 16, 2019



Ready to get started with LinkedIn advertising? Not ready to get started with LinkedIn advertising because it’s overwhelming? Not a problem… we’ve got the expert here to give you all the top tips!


This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews AJ Wilcox, founder of B2Linked on LinkedIn advertising and all the things you need to know to start utilizing Linkedin advertising for your business! 


AJ Wilcox is a LinkedIn Ad’s pro who founded, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He’s a ginger and triathlete, he and his wife live in Utah with their 4 kinds, and his company care is a wicked-fast go-kart!


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About the Episode:


Read more about the episode at

Read the transcript for this episode at

Episode Spotlights:

  • Where to find everything for this week’s episode:
  • Intro to today’s episode (1:30)
  • Intro to AJ Wilcox (2:51)
  • The difference between Facebook ad’s and ad’s (6:45)
  • The impact your LinkedIn company page has on LinkedIn ad’s (8:34)
  • How to boost your LinkedIn company page followers (9:48)
  • How people use LinkedIn ad’s (14:38)
  • Average cost for the best types of LinkedIn ad’s (18:00)
  • What type of ad to start with and additional ad formats (19:25)
  • How to target ad’s to your specific audiences (26:32)
  • Where to start out with investing on LinkedIn ad’s (32:34)
  • Additional targeting tips that include behavior  (37:28)
  • Re-targeting on LinkedIn (40:38)
  • LinkedIn’s insight tag and website demographics (44:55)
  • AJ’s wrap-up tips LinkedIn hack (53:21)
  • Where to get in contact with AJ directly (56:12)
  • Episode recap (57:46)

Resources Mentioned In This Episode:

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